Creator & athlete partnerships · 2026 season
Influencers & Athletes.
Creators and athletes who filled seats and stretched our reach far beyond the Marlins’ own audience.
The approach.
For the 2026 season, the goal was simple: use creators and star athletes to put more people in the seats at loanDepot park and carry the Marlins to audiences we weren’t reaching on our own channels. We brought influencers and athletes into the ballpark experience, from first pitches to behind-the-scenes moments, built content with them rather than just for them, and gave their followers a reason to come out to a game. Every partnership was measured on two things, reach and attendance, and the program delivered on both.
Results.
100M+
Total reach across creator content
20K+
Tickets sold
