Event coverage · loanDepot park

World Baseball Classic.

Using the world’s biggest baseball stage to build loanDepot park into a social brand of its own.

The approach.

The goal was to use the World Baseball Classic as a launchpad for loanDepot park’s own social channels. With the sport’s biggest stars and their fan bases filling our building, we positioned the ballpark as the destination: a brand with its own voice, built around the energy of international baseball, its crowds and its culture. Every post put loanDepot park at the center of the story, turning two weeks of tournament buzz into a social presence that more than doubled.