FanDuel Sports Network Florida & Sun · Florida Panthers

The Cup comes to Florida.

Covering our team partner’s run to the first Stanley Cup in Florida Panthers history.

Florida Panthers celebrating on the ice as fans cheer

The approach.

As a Digital Content Producer at FanDuel Sports Network Florida & Sun, my job was to bring our team partner’s historic playoff run to fans in real time. From the opening round through the Stanley Cup Final, we built content around every big moment, the clutch goals, the rising stakes and the energy of a fan base that had waited nearly three decades for this. It all built to the moment the Florida Panthers won the first Stanley Cup in franchise history, and our channels were right there for it.

Results.

5M+

Views across all social platforms

+20%

Growth across all channels combined

The work.

Florida Panthers players pour onto the ice as the arena erupts after winning the Stanley Cup

Instagram Reel · Game 7

The moment.

The final horn sounds, gloves and sticks hit the ice, and the building erupts. The instant the Florida Panthers became Stanley Cup champions.

Watch on Instagram ›

X · Championship night

Stanley Cup Champions.

The graphic that marked the moment: the Florida Panthers, champions for the first time in franchise history.

View on X ›

Instagram Reel · On the ice

Randy Moller soaks it all in.

A fan favorite who has been part of the Panthers’ journey from the beginning, taking in the moment on championship ice. The kind of human story that made the run land with fans.

Watch on Instagram ›

Randy Moller raising a fist on the ice after the Panthers won the Stanley Cup

X · Video · Championship parade

“We have the Cup!”

On the ground at the championship parade, where the energy of a first-ever title came through in every fan we met.

Watch on X ›

A shirtless fan holding a We Have the Cup sign celebrates with a reporter at the Panthers championship parade

‹ All campaigns Next: Influencers & Athletes ›